Expert Design and Engineering done Fast for a Wellness Mobile Product
Welldrive needed to launch a mobile application swiftly to maximize user engagement in their wellness programs. The product was designed to provide instant feedback and personalized suggestions to help organizations encourage employees to build healthy habits.
The Tango.io team designed and deployed a backend service architecture based on the tracking requirements for user goals. The frontend SAAS application included portals for Employees, Organization and Internal Administrators.
Challenge
Engagement Issues:Traditional Employee Health Programs were not effective among unmotivated users.
Objective:Welldrive aimed to drive healthy habit adoption among this population to improve their health.
User Experience:They believed the best approach was through a smart, personalized tracking user experience that used automatic nusges via SMS.
Solution
Backend Architecture:Built a service architecture based on tracking requirements for user goals.
Frontend SAAS Application:Developed portals for Employees, Organization Admin, and Internal Administrators.
Messaging Strategy:Created a smart, personalized, on-demand tracking messaging strategy incorporating wildcard text, automated scheduling, and user response adaptiveness.
Outcome
Product Effectiveness:The SAAS application provided instant feedback, smart personalized suggestions, and easy habit tracking to employees.
Pilot Success:Conducted a successful demo with a well-known chain of hospitals, helping their employees build healthy habits and improve their quality of life.
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